Marketing Project Essay

Q Conduct a household or market survey and report on the buying motive of consumers as regards price and quality, consumers being classified by age, sex and income given certain selected products. * Choose any five consumer durable products/services of high demand. (i.e., products with life match greater than 3 years.)FORMAT* Main page (Name, Class, Year, Marketing Project)* Title (question)* Table of Contents* Explain buying motive and its types.* Introduction and information about(predicate) each of the products chosen (only consumer durable objects types are medium expensive and very expensive). * Target group of customers for each product in brief. (Age sex income group and so on) * must Mention gender and age if product is bought a certain gender or age group only, along with backgrounding for the same. * Form questionnaires with (10-15 questions) and do a survey with 10 customers. Make sure that the questions can be answered in sentences or provide statements with options . DO NOT use Yes/No questions. * Eg What is the primary reason for which you buy this product? What other benefits do you derive from the product? Is the product convenient to use?Is the product safe?Is the product worth the value remunerative for realization? * Following the questionnaires, make a report for each and every product separately explaining the buying motive and reasons they buy it for. (1 page per product.) * Draw conclusions from the results of your questionnaires, graphs, reports, etc. * Depict graph (depending on any 5 criteria you have mentioned in your questionnaire in a bar diagram) for the number of consumers surveyed. * Add pictures and symbols throughout your presentation to augment colour and life. * The project can be made using either MS PowerPoint or MS Word.Format of a QuestionnaireQUESTIONNAIRETITLE ( Eg Survey conducted to foretell buying motive of a product) (This survey is conducted by students of OOEHS for a marketing project. Kindly fill in the r equired details) NameLocation(Start with your own questions.)